Bally is bringing its new retail concept to New York City, where it hopes to lure a younger audience with interactive store features.
Located in the Meatpacking District at 58 Gansevoort Street, the 3,200-square-foot space is the first Bally Haus concept outside of Milan, which opened in September 2019. It represents a new push for the Swiss accessories and ready-to-wear brand in the U.S., where global chief executive officer Nicolas Girotto, hopes to grow sales by up to 25 percent in the next two years — an ambitious goal that he thinks is achievable, judging from the brand’s quick rebound here coming out of the pandemic.
Girotto said that the Meatpacking District location was chosen because of its proximity to cultural sites like The Whitney Museum of American Art and fine dining establishments — making it a well-rounded destination neighborhood, rather than a stagnant corridor of luxury shops. “One of our objects is to reengage with local customers and we found that this was a good place to have dialogue with local customers. You can experience different things there — food, entertainment, culture so we found from that sense that Meatpacking was very interesting,” he said.
