Urban Company has now decided to expand into manufacturing water. There are plans to launch more products depending on consumer interest in water purifiers, and hiring for product development is on, the person said.
IN WHAT may seem like a natural extension in hindsight, Indian service startups are leveraging consumer data generated on their platform to understand market demand for specific products and expand their business into manufacturing. For instance, home services marketplace Urban Company plans to launch its own range of water purifiers and is set to officially announce the product for users of its app, sources said.