Let’s set the scene. An older couple is selling the home they’ve owned for 45 years in Fairless Hills, Pennsylvania. They sift through 22 competing offers, comparing prices and contingencies. Tucked into one of them is this:
“Dear Mr. and Mrs. Miller,” the letter starts. “Thank you for providing us with the opportunity to view your beautiful home, and for considering our offer.”
By the time Brittany Hetherington and her fiancé, Matt Thornton, wrote this letter, they’d already lost out on six houses and were determined to stand out. So, they started with flattery, complimenting the home’s “tasteful dining area” and “tidy bedrooms.” Then they played up Brittany’s local connections, noting that “Brittany is a Fairless Hills native and excited to put down roots near her childhood home.”
