The intense grocery wars in the Charlotte area are about to get some real entertainment. Lowes Foods is expanding in the Charlotte market with a “first of its kind” grocery store concept.
The Winston-Salem based grocer will open a new store at the former Earth Fare location at 14021 Boren St. in Huntersville featuring an entertainment area, the company said in a news release Friday.
The mezzanine area will be available for birthday parties, club meet-ups, team celebrations, to listen to local musicians, as well as for floral arranging classes, trivia nights, board game tournaments, and beer and wine tastings.
“It will be the first of its kind that will have a focus on entertainment while at the same time offering a seamless shopping experience,” Lowes Foods President Tim Lowe said in a statement.
No timeframe for an opening is set yet, as Lowes Foods is planning a construction schedule, according to the company. But a hiring center will open next week, according to Lowes Foods. The company expects to hire about 100 people.