- Facebook’s rebrand as Meta Platforms and Mark Zuckerberg’s bet on the metaverse as the next big thing in social media technology doesn’t change the fact that advertising is how the company makes the vast majority of its money.
- That means the way consumers experience ads today, such as the billboard ads from the real world that are encountered on roads or in venues, will be remade for the metaverse experience.
- Zuckerberg described the metaverse as an “embodied Internet” that, unlike the Internet of today, gives one a “feeling of presence” and brands from Nike to Disney and Gucci are working on efforts.
Imagine at a point in the near future, you are taking your daily trip through the metaverse when you encounter Colin Kaepernick. It’s not the flesh-and-blood Colin Kaepernick, but a digital avatar of the former NFL star. As you interact with Kaepernick, Nike, Kaepernick’s sponsor, becomes part of the experience. Whether you’re a Nike fan or not, his presence at least affirms the brand’s identity and story.
