Over the last few years, the world of social media has undergone a drastic transformation. This evolution is not just about the content itself, but fundamentally about how it is delivered.
For the first time in social media history, it’s not about who you are friends with or what you follow, but what you watch and want to see.
TikTok has recently updated its platform to increase the maximum video length from three minutes to 10, signaling its intention to compete with the entertainment industry. Additionally, Instagram has vocalized its shift in priority to Reels, as they acknowledge that users come to Instagram to be entertained.










