Jack White has arrived in London for the grand opening of his new Third Man Records Store.
The shop is the record label’s third physical outlet, with the London space – Third Man’s first outside the US – joining existing buildings in Nashville, Tennessee and Detroit, Michigan.
The London store has been personally designed by White with the aim of “creating a physical space to help keep record sales and live performances alive after such a tough period for everyone”.
Located on 1 Marshall Street in Soho, London (W1F 9BA), the new store officially opened to the public earlier this afternoon (September 25), with hundreds of people queuing around the block to get in.
White, donning blue hair, was on hand to oversee proceedings – which are still going on – and there are rumours he will be performing on a neighbouring rooftop shortly.
In celebration of the store’s opening, Third Man Records have released a host of new or previously unreleased records by the likes of Paul Weller, David Ruffin, The Jesus and Mary Chain, Cornershop, Gina Birch of The Raincoats and the ‘lost’ Manchester group The Magic Roundabout.
