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One of Europe’s Biggest Esports Startups Is Targeting The U.S.

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Video gaming entrepreneur Carlos “Ocelote” Rodriguez is turning to the U.S. entertainment market after building one of Europe’s biggest esport franchises.

Rodriguez is in talks with several streaming platforms there to develop and sell content based on his Berlin-based G2 Esports teams, their star athletes and Samurai warrior brand, the former professional gamer told Bloomberg.

He’s joining a growing band of competitive gaming businesses that are pushing beyond tournaments live-streamed on platforms like Twitch into TV shows, social media videos and even films.

“I can clearly see our Samurai, a few years from now, featuring in a Hollywood movie,” said Rodriguez. “A biography of my own life — I promise you that will happen at some point.”

Rodriguez, 31, was a star gamer for Deutsche Telekom AG-backed SK Gaming before he founded G2 in 2015. The Spaniard was one of the first pro players to live-stream his games about a decade ago, building a loyal fan base and selling his own merchandise.

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