Peloton was the subject of yet another fictional character’s health struggles after the popular exercise bike brand was featured in the most recent episode of the TV show “Billions.”
The brand made headlines last month after the premiere of HBO’s “Sex and the City” revival “And Just Like That…” saw the character Mr. Big die after suffering a heart attack and die following a particularly intense workout on his at-home Peloton.
Now, in the latest episode of “Billions,” Yahoo reports that the character Mike “Wags” Wagner, played by David Costabile, suffers a similar cardiac episode after a workout on his Peloton.
In a statement provided to Fox Business, a Peloton spokesperson explained that the use of its bike in the show was not done in conjunction with the company. In other words. However, it notes that even the show references the fact that cardiovascular exercise is good for someone at risk of a heart attack.
“We get why these fictional TV shows would want to include a brand that people love to talk about, but Showtime’s use of Peloton’s Bike+ and reference to a Peloton Instructor was not a brand, product, or instructor placement, and we did not agree for our brand and IP to be used on this show or provide any equipment,” the statement reads. “As referenced by the show itself, there are strong benefits of cardio-vascular exercise to help people lead long, happy lives.”
