Supermarket chain Tesco is to trial its zero-waste shopping service at 10 stores in the East of England.
Customers will be able to buy common household goods in reusable packaging that can be returned to the store to be used again.
This follows a year-long online pilot where customers could order products and return packaging from their doorsteps.
The trial aims to meet demand for less single-use plastic packaging.
Tesco says that if customers at the 10 stores were to switch just three products in their weekly shop, such as tomato ketchup, a bottle of soft drink and washing-up liquid, the packaging would be used and reused more than two-and-a-half million times a year.
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Shoppers will be able to opt to purchase 88 popular products with reusable and durable packaging, including Persil washing up powder, Fever-Tree drinks and mixers, Carex handwash, Tetley Tea and BrewDog beers.
