Most companies want to grow. Often, the very survival of a business depends on steady growth. Yet when many companies try to expand, they end up stagnating instead. Expansion problems are both common and various. It can be a new market, vertical, product, or service that just doesn’t work out. As a result, leaders can become timid about further expansion.
But since standing still is not an option, what’s the trick to successful expansion? Sangram Vajre says it’s knowing when and how to grow. Vajre is the co-founder of Terminus, a go-to-market platform provider founded in 2014 that has since acquired five companies, opened a second office in London, been named an Inc. 5000 company, and surpassed 1,000 customers. Along with his co-author Bryan Brown, Vajre shared a framework for growth in their book, MOVE.
“There are three essential ways a company can expand,” Vajre said. “They are sales, coverage and solutions. Once you know how each method works, you can decide when to expand.”
