will bolster HBO Max next year with more than 10 new movie titles made exclusively for the streaming service, WarnerMedia CEO Jason Kilar said Thursday.
Speaking during AT&T’s second-quarter earnings call, Kilar said that theatrical releases will continue to be important to the company, but it can’t ignore the success it has seen from at-home viewing.
“The motion picture format absolutely matters and it matters in a number of ways,” Kilar said. “It matters in theaters …They also matter at home and, absolutely, in terms of the response that we’ve gotten not just from that title but from all of our day in day titles. We feel very good about the response that consumers have given it in the home.”
During the second quarter, HBO and HBO Max topped 47 million U.S. subscribers, up 2.8 million from the first quarter. Globally, subscriber numbers reached 67.5 million as of the end of June, up from 63.9 million last quarter.
WarnerMedia has utilized a day-and-date release model for its theatrical releases in 2021, which puts its feature films on the big screen and on HBO Max on the same day.
