The CEO and co-founder of TikTok’s owner ByteDance has announced he will step down and transition to a new role by the end of the year.
In a letter to employees, Zhang Yiming said he will be succeeded by fellow co-founder Rubo Liang.
The move marks the biggest shake-up at the Chinese technology giant since its launch almost a decade ago.
TikTok’s popularity has helped it become a global sensation but has also drawn scrutiny.
“The truth is, I lack some of the skills that make an ideal manager. I’m more interested in analysing organizational and market principles, and leveraging these theories to further reduce management work, rather than actually managing people,” Mr Zhang wrote in a message on the company’s website.
“Similarly, I’m not very social, preferring solitary activities like being online, reading, listening to music, and contemplating what may be possible,” he added.
Mr Zhang said his successor Rubo Liang has been “an invaluable partner”, developing the firm’s technology as well as hiring and managing employees.