No, the chain isn’t accepting the cryptocurrency as payment for its Mexican dishes. Instead, Chipotle is giving away $100,000 worth of bitcoin on Thursday to celebrate National Burrito Day.
The contest marks the first time a US restaurant chain has given away bitcoin, according to Chipotle.
To win, Chipotle (CMG) fans can visit the website BurritosOrBitcoin.com launching Thursday to try to guess a valid six-digit code. Each player gets 10 tries during the contest, which runs from noon to 9 pm ET. Correct guesses could win up to $25,000 in bitcoin … or a free burrito, as Chipotle is also giving away $100,000 in food.
In total, 53 people could actually win the bitcoin: 50 fans will win $500 in the cryptocurrency, and 3 will win $25,000. And 10,000 fans will win one burrito.
As part of the campaign, Chipotle is partnering with Stefan Thomas, the San Francisco man who famously lost $220 million worth of bitcoin because he couldn’t remember the password to his digital wallet. He claims to have “made peace” with the monumental loss.
