When thinking of starting a new business, is a digital based business the best way to go? How can you monetize a digital based business, and what do you need to know? Alex Caspero and Whitney English, cofounders of Plant-Based Juniors, have become experts in the space with their joint venture.
Both were already business owners before they met, and as dieticians and moms of young children, they noticed a gap in the market for parents who wanted to introduce more plant-based foods to their kids. There just wasn’t enough information out there.
Recognizing the need in the market they joined forces to build their brand Plant-Based Juniors.
Monetizing the new business quickly was a priority to them, and they knew they couldn’t rely solely on the traditional time it takes to create a blog, to create traction, and build an audience. They had to get creative in the online space and offer multiple avenues for success.
Additionally, the duo recently released their newest book, The Plant-Based Baby & Toddler, to help parents with optimizing their children’s nutrition right from the start.