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Sea Change: Global Freight Sails Out of the Digital Dark Ages

by capitalizefinancial
May 24, 2021
in Sports
0
Sea Change: Global Freight Sails Out of the Digital Dark Ages

If suppliers in China fail to pick up freight containers to fill an order for MediaShop, Marcel Schneider gets an alert via a digital freight system, allowing the retailer to reach out and fix the problem swiftly.

Before July 2020, Austria-based MediaShop’s deputy supply chain director says he would discover problems in his supply chain only when containers failed to arrive in Hamburg as scheduled.

“It was like being in a tunnel where you had only a limited view of what was going on,” Schneider said.

Lost containers means lost sales for MediaShop, which sells consumer goods ranging from kitchen knives to fitness equipment. A missing load can mean the company pays penalties to wholesale customers for late shipments.

Global supply chain snarls, from shortages of freight containers in China to a blockage in the Suez Canal, have thrown a wrench into the recovery from the COVID-19 pandemic. They have also accelerated the freight industry’s shift out of the digital dark ages. That’s benefiting a fast-growing cluster of startup companies that had struggled to sell their software-powered freight tracking technology, until now.

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